If I Wanted to Grow An Audience in 2024, I'd Do This

Summary of Key Points to Grow an Online Audience

Ali Abdaal, a YouTuber with over 6 million followers, shares his insights on building an online audience from scratch based on his 6 years of experience.

Find Your Niche

  • Identify a target audience and the value you can provide to them.
  • Create target-focused content.
  • Engage in viral replication; borrow concepts from successful titles and thumbnails while adding your own twist.

Leverage Personal Experience

  • Use unfair advantages such as expertise in a specific area.
  • For Abdaal, this was his medical school experience and helping students get into med school.
  • Transition from a guide to a guru by sharing personal stories and methods in a niche.

Systemize Content Creation

  • Focus on structuring content with a strong hook and organized body.
  • Spend time on packaging (title and thumbnail) for visibility.
  • Treat content creation as a systematic process rather than relying solely on creativity.

Consistency and Patience

  • Set realistic goals based on what's within your control.
  • Document the process rather than only creating.
  • Commit to long-term goals (e.g., a video per week for 2 years).

Build Systems and Delegation

  • Think of your channel as a potential franchise.
  • Develop a streamlined process for each aspect of content creation.
  • Utilize delegation and team support to maintain and scale output effectively.

Utilize Tools

  • Use services like Epidemic Sound for royalty-free background music.
  • Embrace affiliate opportunities for additional income.

Final Notes

  • Ali mentions the release of his new book "Feelgood Productivity" and offers an exclusive event for those who pre-order it.
  • He emphasizes the importance of building systems, much like he learned from "The E-Myth Revisited" by Michael Gerber.
  • Over time, his operations expanded from solo creation to a team of 14, allowing him to focus on his strengths while others handle different aspects of the business.


  • There is a brief promotion for Epidemic Sound, which has sponsored the video.

Please note: This is a summary based on the provided transcription and may not encapsulate every detail from the original video.

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