How This 18-Year-Old Gets 100 Million Views On Her Shorts

  • Short form video is a rapidly growing medium, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts.
  • Jenny Hoyos, an 18-year-old YouTuber, has become proficient in creating viral short form video content, drawing millions of views despite not being previously famous.
  • Jenny's content focuses on life as a "cheapskate," doing things on a budget, and is sometimes humorously referred to as the "anti-Mr. Beast," due to her cost-effective approach.
  • To come up with ideas for her videos, she considers novelty, uncertainty, knowledge gaps, and complexity.
  • Her scripting technique involves creating content that establishes a 'knowledge gap' leading to an uncertainty that viewers feel compelled to resolve by watching the video.
  • Her process also consists of structuring the videos with hooks and a storyline, using 'power words' to grab attention, and refining the idea based on the strength of the hook.
  • She emphasizes the progression of the narrative, maintaining consistent energy for engagement, and incorporating personal life elements to increase relatability and viewer investment.
  • Jenny analyzed subscriber conversion data to optimize her content strategy, adjusting her approach based on found correlations such as higher conversions when featuring Wholesome content with her family.
  • She maintains high viewer hover rate and retention rates by strategically crafting her video hooks and content narrative, aiming for at least 90% retention rate.
  • To innovate content creation, Jenny has developed tools to scrape data and analyze viewer psychology, which helps to understand what works best for increasing views, retention, and overall viewer satisfaction.
  • Jenny's aspiration is to reach 100 million subscribers and inspire people to enjoy life without needing much money, emphasizing happiness and enjoyment over the cost.

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