Key Takeaways for Improving Writing:
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Writing as a Tool for Persuasion and Thinking:
- Writing is scalable persuasion. It can convince others to feel a certain way, join a company, or buy a product.
- To write clearly, you must think clearly. Therefore, writing serves as a tool to clarify thoughts and ideas.
- Writing generates new ideas, and good writing portrays clear thinking.
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Starting with the End in Mind:
- Before writing, decide on the reaction you want from your readers, the action you want them to take, and the key takeaway or memorable line they should remember.
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The Process of Writing:
- Writing requires iteration, starting with the right mindset and warming up with copywork (rewriting content you admire).
- Draft quickly without worry, then allow an incubation period for passive thinking before editing.
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Unlearning School Methods:
- Unlearn academic writing practices like verbosity and complex vocabulary. The internet rewards concise and accessible writing.
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Practical Writing Tips:
- Don't bury the lead; start with something engaging to pull the reader in.
- Write like you talk; informal can still be professional.
- Keep sentences short to enhance readability but vary the length for rhythm.
- Tell engaging stories with clear intention and conflict.
- Avoid overcomplicated language, aiming for writing readable at a 6th to 8th-grade level.
- Use tools like Hemingway App to evaluate and simplify writing.
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Resources for Learning:
- Books, comedians, and podcasts can be wonderful resources for learning to write with impact.
- Study great writers or speakers to understand how they use language and storytelling to connect with the audience.
By focusing on clear, concise, and compelling writing, one can improve their writing skills and effectively communicate with and persuade their audience.