BATCH 10 - SESIÓN 1 - Bienvenida / Presentación Participantes / Comunicación & Pitch.

Key Takeaways

Session Overview

  • This session is part of a startup lab, specifically focusing on pitch and communication.
  • The session was led by Raiza, Program Manager at a venture capital fund.
  • The agenda included an introduction, a pitching session, a Q&A segment, and opportunities for networking.

Agenda Breakdown

  1. Introduction: Overview of the program and the focus of the session.
  2. Pitch and Communication: Detailed insights into how to structure and deliver effective pitches.
  3. Q&A: Interactive segment where participants introduced themselves and their startups.
  4. Networking: Opportunities for participants to connect and network.

Key Points in Effective Pitching

  1. Know Your Audience:

    • Research and understand the background of your audience to tailor your message accordingly.
    • Adapt your vocabulary: use terms that resonate with the audience's level of familiarity with your topic.
  2. Preparation and Structure:

    • Define your primary objective (inform, persuade, inspire, etc.)
    • Choose an appropriate format (online vs. in-person).
    • Prepare to interact with your audience by anticipating their questions.
    • Manage your time efficiently, leaving space for questions and interaction.
  3. Message Clarity:

    • Keep your core message concise and relevant.
    • Use the "Answer First" approach to address the main points upfront.
    • Reinforce your key message throughout the presentation.
  4. Content Organization:

    • Divide your pitch into clear sections: problem, solution, and market potential.
    • Highlight your unique value proposition and competitive advantages.

Techniques and Methodologies

  1. Answer First Approach: Prioritize efficiency by presenting the main conclusion or answer at the beginning, then provide supporting details.

    • Originated from the “Pyramid Principle” by Barbara Minto.
  2. Pitch Structure Elements:

    • Vision: Highlight the problem, solution, and market insights.
    • Facts: Provide team background, business model, and financial metrics.
    • Growth Strategy: Detail your market differentiation, investment terms, and growth roadmap.

Presentation and Visual Aids

  1. Visual Design:

    • Use simple and consistent fonts and colors.
    • Focus on clarity and avoid overcrowding slides.
  2. Graphical Representation:

    • Ensure graphs and charts are clearly labeled and easy to interpret.
    • Each slide should convey one main message for better understanding.

Practical Tips

  1. Rehearse: Practice your pitch multiple times and get feedback from mentors or colleagues.
  2. Timing: Use a timer to manage your presentation time effectively.
  3. Engage with Feedback: Be open to and incorporate feedback to improve your pitch.


  1. Capture Agreements: Document and share the outcomes of your pitch discussions.
  2. Send Information: Fulfill any information requests promptly to maintain professionalism.
  3. Follow-Up Emails: Send follow-up emails if no response is received within a reasonable timeframe.

Tools and Resources

  • Presentation Software: Use tools like PowerPoint, Keynote, or Canva for creating professional presentations.
  • Timers: Use digital timers or apps to manage presentation timing.
  • Recording Tools: Record and review your pitch to identify areas for improvement.

Final Thoughts

  • Practice and presentation in front of different audiences will enhance your pitch effectiveness.
  • Use the "Answer First" framework as a foundational guideline for structuring your content.
  • Always be transparent and honest about your business stages, projections, and needs.

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