BATCH 10 - SESIÓN 1 - Bienvenida / Presentación Participantes / Comunicación & Pitch.

Key Takeaways

Session Overview

• This session is part of a startup lab, specifically focusing on pitch and communication.
• The session was led by Raiza, Program Manager at a venture capital fund.
• The agenda included an introduction, a pitching session, a Q&A segment, and opportunities for networking.

Agenda Breakdown

1. Introduction: Overview of the program and the focus of the session.
2. Pitch and Communication: Detailed insights into how to structure and deliver effective pitches.
3. Q&A: Interactive segment where participants introduced themselves and their startups.
4. Networking: Opportunities for participants to connect and network.

Key Points in Effective Pitching

1. Know Your Audience:

   • Research and understand the background of your audience to tailor your message accordingly.
   • Adapt your vocabulary: use terms that resonate with the audience's level of familiarity with your topic.

2. Preparation and Structure:

   • Define your primary objective (inform, persuade, inspire, etc.)
   • Choose an appropriate format (online vs. in-person).
   • Prepare to interact with your audience by anticipating their questions.
   • Manage your time efficiently, leaving space for questions and interaction.

3. Message Clarity:

   • Keep your core message concise and relevant.
   • Use the "Answer First" approach to address the main points upfront.
   • Reinforce your key message throughout the presentation.

4. Content Organization:

   • Divide your pitch into clear sections: problem, solution, and market potential.
   • Highlight your unique value proposition and competitive advantages.

Techniques and Methodologies

1. Answer First Approach: Prioritize efficiency by presenting the main conclusion or answer at the beginning, then provide supporting details.

   • Originated from the “Pyramid Principle” by Barbara Minto.

2. Pitch Structure Elements:

   • Vision: Highlight the problem, solution, and market insights.
   • Facts: Provide team background, business model, and financial metrics.
   • Growth Strategy: Detail your market differentiation, investment terms, and growth roadmap.

Presentation and Visual Aids

1. Visual Design:

   • Use simple and consistent fonts and colors.
   • Focus on clarity and avoid overcrowding slides.

2. Graphical Representation:

   • Ensure graphs and charts are clearly labeled and easy to interpret.
   • Each slide should convey one main message for better understanding.

Practical Tips

1. Rehearse: Practice your pitch multiple times and get feedback from mentors or colleagues.
2. Timing: Use a timer to manage your presentation time effectively.
3. Engage with Feedback: Be open to and incorporate feedback to improve your pitch.

Follow-Up

1. Capture Agreements: Document and share the outcomes of your pitch discussions.
2. Send Information: Fulfill any information requests promptly to maintain professionalism.
3. Follow-Up Emails: Send follow-up emails if no response is received within a reasonable timeframe.

Tools and Resources

• Presentation Software: Use tools like PowerPoint, Keynote, or Canva for creating professional presentations.
• Timers: Use digital timers or apps to manage presentation timing.
• Recording Tools: Record and review your pitch to identify areas for improvement.

Final Thoughts

• Practice and presentation in front of different audiences will enhance your pitch effectiveness.
• Use the "Answer First" framework as a foundational guideline for structuring your content.
• Always be transparent and honest about your business stages, projections, and needs.