Creating impactful content that stands out on social media in a sea of over 207 million content creators can be distilled into three key steps. Below I summarize these steps to help enhance your content's effectiveness, relevance, and engagement:
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Be Concrete and Specific:
- Vague statements do not resonate with the audience. For instance, instead of saying "get more qualified leads on LinkedIn," be more specific: "I help you attract 25 qualified leads per day with impactful content."
- This advice extends to understanding and clearly defining your Ideal Client Profile (ICP). Customize your messaging to resonate deeply with your target demographic.
- For example, rather than a general statement like "I help women to thrive professionally," specify "I help stay-at-home moms find a job that provides financial independence and allows them time to pick up their children from school."
- Being concrete and specific helps create a mental image for your audience, making the content more relatable and impactful.
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By focusing on clarity, specificity, and understanding your audience, you set the stage for creating content that is more likely to connect with and engage your target demographic, thereby increasing your social media presence and influence.